ConsciousCPAs — Fractional Controller & CFO

Fractional Controller & CFO for Ecommerce & CPG

Conscious decisions.
Stronger margins.
Brands built to last.

From your first Shopify sale to your Series B — we bring institutional-grade financial infrastructure to ecommerce and CPG brands that aren't ready for a full-time finance team.

Work With Us See Our Services
CFO
20+
Clients Served
$0–50M
Revenue Range
Seed–B
Stage Coverage
2 Verticals
Ecommerce · CPG
✦ Month-End Close ✦ Shopify & Amazon Reconciliation ✦ COGS & Margin Analysis ✦ Retail Deductions Management ✦ Cash Flow Forecasting ✦ Inventory Accounting ✦ CFO Advisory ✦ Multi-State Sales Tax ✦ Month-End Close ✦ Shopify & Amazon Reconciliation ✦ COGS & Margin Analysis ✦ Retail Deductions Management ✦ Cash Flow Forecasting ✦ Inventory Accounting ✦ CFO Advisory ✦ Multi-State Sales Tax

Who We Serve

Built for ecommerce and CPG founders at every stage.

Whether you're launching your first SKU or managing a multi-channel brand doing $50M — ConsciousCPAs brings the financial infrastructure that growing product businesses need, without the overhead of an in-house team.

🌱
Pre-Revenue & Seed
Entity setup, chart of accounts, COGS structure, and clean books before your first sale hits Shopify.
🚀
Series A
Month-end close, inventory accounting, platform reconciliations, and board-ready financials as you scale.
📈
Series B & Growth
Audit readiness, multi-entity structure, retail deductions management, and CFO-level strategic guidance.
🏪
Bootstrapped
Operational finance, cash flow forecasting, and the margin clarity to run a profitable product business.

What We Do

Full-stack finance, without the full-time cost.

We don't just close the books — we build the financial infrastructure ecommerce and CPG brands need to understand their margins, manage cash, and grow with confidence.

01
Fractional Controller
Month-end close, reconciliations, GL oversight, multi-entity accounting, trade spend tracking, internal control implementation, and GAAP-compliant financials delivered on time, every month.
02
CFO Advisory
Cash flow strategy, inventory financing, fundraise prep, and the financial storytelling your board and investors expect.
03
Ecommerce Accounting
Shopify, Amazon, and marketplace reconciliation — revenue, fees, returns, and payouts mapped cleanly into your books.
04
COGS & Inventory
WIP tracking, inventory accounting, and accurate COGS — so you always know your true margins across every SKU and channel.
05
Tax & Compliance
State and local tax compliance handled proactively — so you stay ahead of obligations as your brand grows into new markets and channels.
06
Financial Systems
Accounting system implementation, integrations that ensure books are closed quickly and accurately, and custom dashboards and automated reporting built around how your brand actually operates.

How It Works

From intro call to financial clarity in weeks, not quarters.

01
Discovery Call
We start with a no-pressure 30-minute conversation to understand your brand, your channels, and your current financial setup. No consultants, no junior associates — just a senior CPA who's worked with ecommerce and CPG companies at your stage.
02
Scoping & Onboarding
We assess your books, systems, and compliance posture, then propose a flat-fee engagement scoped to what you actually need. No retainer bloat, no surprise hourly bills on routine work.
03
Ongoing Partnership
Monthly deliverables, async communication, and a finance partner who's available when decisions need to be made — without the $200K salary. As you grow, your engagement scales with you.

Where We Specialize

Across every channel and model.

DTC Ecommerce CPG & Consumer Brands Amazon & Marketplace Health & Wellness Food & Beverage Retail & Wholesale Subscription Commerce Beauty & Personal Care Supplements & Nutrition Pet & Home Goods

Get Started

Ready for finance that works as hard as you do?

Tell us a bit about your business and we'll follow up within one business day. No sales pitch — just a real conversation about what you need.

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